Row of CHILL cold plunge tubs with tub-tier signs on the wall

Licensing · Opening 2027

Own the cold

CHILL is licensing its cold plunge studio model to operators who want a proven, membership-driven recovery business — starting in 2027.

Why the model works

Category-first position

CHILL opened Cape Coral's first cold plunge studio and expanded to a second location within its first year — demand came to us, including clients traveling in from out of town.

Membership economics

Unlimited memberships with extended self-serve hours (5am–10pm daily) mean recurring revenue with lean staffing — members let themselves in and recover on their own schedule.

A full recovery menu

Cold plunge is the anchor, not the whole story: float, cryo, compression, PEMF and light therapies broaden the audience and raise visit frequency.

Get the details

Talk to the founding team

Tell us your market and timeline — we'll follow up with licensing details as the 2027 program takes shape.

Licensing inquiry form — coming online

Email the owners directly — include your name, market and timeline.

Email About Licensing

See it running first

Visit the
original.

The best due diligence is a cold plunge. Book one for $30, tour the studio while you're there, and feel the model at work.

Try 2 Weeks — $99